Article courtesy of ecommerce News Europe here
Zalando has announced it acquired Fision, a Swiss company that offers a mobile body scanning solution. For Zalando, the acquisition is part of its investment in the customer experience.
For eternity, the online fashion industry has been facing the key challenge of size and fit. Whereas customers can try on a shirt or skirt in-store, online they mostly have to rely on product images, sometimes a video, and in the best case, an augmented reality solution.
The Swiss company Fision (which operates Meepl) uses advanced computer vision technology to offer a body scanning app and virtual dressing room, designed to help consumers see how a garment would fit on their body.
"The technology offers a body scanning app and virtual dressing room"
Technology incorporated into Zalando platform
The technology of Fision will be incorporated into the Zalando platform, so the German fashion retailer can give better size advice to its customers. Not longer it will use solely fit feedback and garment measurements, but now it will also offer more personalized advice, using garment and body measurements.
“Customers will be able to generate precise body measurements which they can use to receive even more accurate size advice, and purchase items they know will fit”, Zalando comments. “Brands, for the first time, can gain a deeper understanding of how well their assortment addresses the size and fit needs of a target audience which in the long run will enable them to produce better fitting garments.”