About Us

ABOUT US

Overseas expansion isn't easy. Trying to learn new markets takes time, mistakes can be costly. We're here to accelerate your European expansion. A local team, with decades of experience bringing U.S. brands to Europe.

THE CHAMPION FOR U.S. DTC's IN EUROPE

Enda Breslin Founder DTC Expert

Enda Breslin

Founder & CEO

We're a team of passionate European ecommerce veterans who spotted the current retail revolution at an early stage. Before we even had the terms DNVB and Direct-to-Consumer, we found ourselves drawn to the new generation of disruptive brands. Young, energetic and full of passion.

 

We wanted to be the champion for their ideas. Bringing the best American DTC brands to Europe. Using our years of experience working with some of the world’s largest brands, we help direct-co-consumer brand founders, investors and agencies with the tools, skills, know-how and industry connections you’ll need along the way. Going on a journey together to disrupt the chain.

 

A LONG HISTORY BRINGING U.S. BRANDS TO EUROPE

1997

We built Europe's first SaaS eCommerce Platform. Clients included Hewlett-Packard, Logitech, Symantec & IBM.

2001

We were first to integrate with all major European 3PL's and Payment Service Providers. Recognized as the first truly international, multi-tenant SaaS eCommerce platform.  

2005

We were then acquired by then US based market leader GSI Commerce [NASDAQ:GSIC] to help to built out Europe for their clients Polo Ralph Lauren, Timberland, Adidas and others. 

2011

Subsequently acquired by eBay and renamed to eBay Enterprise gaining new clients such as Dyson, Jack Daniels, Luxottica, Diesel, Helly Hansen, iRobot and others.

2017

Accelerated focus on DTC's providing services to Morphe Cosmetics, Pixi Beauty, Quay Australia, UNTUCKit, Cluse Watches, Paul Valentine and others. 

2020

Founded consulting agency, Disrupt The Chain (DTC), to specifically help US DTC's get started and expanding in Europe.

 
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WHAT IS OUR PASSION?

We were founders in Europe. We were suppliers for US corporations serving Europe. We are European DTC consumers. We were an active part and contributor of 30 years of European eCommerce explosive growth. Been there, seen that, done that.

We know what it feels like to have a passion project that we’ve poured our hearts and souls into. We’re not about corporate culture or textbook thinking.  We simply give you meaningful and actionable insights to make your business better. We’ll validate your ideas through real-world experience. We’ll give it to you straight. Streamlining your operations, focusing your ideas, and making sure you stay on the right path.

 

WHO WE WORK WITH

US DTC D2C Brands

U.S. based

DTC brands

Whether you are looking to enter Europe or up your game, we can help. Get practical advice, clear action plans and hands-on management.

Investors & Private Equity

Investors &

Private Equity

If you're looking to get the most out of your investments, we can complement your skill sets. Helping you get the most from your investment portfolios.

Brands looking to go direct

Brands looking

to go direct

Maybe you're only just getting into the direct game, we can accelerate your journey. Get clear guidance where to invest your time for the biggest rewards.

Leading Agencies & Partners

Leading Agencies

& Partners

Your clients want to grow and you’re looking for ways to help them. Tap into our local presence, local knowledge and local network to make it happen.

 

COMPANIES WE'VE HELPED

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